If you read your email regularly using an Internet-enabled phone, you probably know that it’s an experience that can swing from awesome to awful.
Why optimize your email for mobile?
If you send email newsletters, it’s likely that a growing percentage of your subscribers are reading your messages on an iPhone, tablet or similar. When we last surveyed email client popularity in 2011, we found that almost 20% of email opens occurred on a mobile device, rising dramatically from a mere 4% of the market when we last ran the numbers in 2009. iOS devices accounted for over 90% of these reported opens.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalized marketing campaigns.
Which mobile devices can you design for?
A quick caveat first – the techniques listed here aren’t universally supported by all mobile email clients. As you may know, not all email clients were made equal – even on the same device, how an HTML email displays can vary radically from inbox to inbox. For example, while the default Android email client that appears on the Google Nexus is renowned for its superior CSS support, the Gmail client that also comes shipped with the handset ignores styles within the tags and can’t make head or tail of many run-of-the-mill CSS2 properties.