Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.
The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?
They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return.
To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid the common trap of simply blasting out self-promotional messages. This only leads to recipients hitting the delete button more than opening your message.